Service-Based
and Membership

Category:

Case Study

Client:

Sabbath Spa & Wellness Hub

Marketing Team:

Agora Data Driven

01. Background & Context

Sabbath Wellness Hub is a service-based and membership-driven spa that exists to help people embrace the gift of rest. They offer a complete wellness experience—combining massage therapy, nail and beauty services, and a curated noodle bar and coffee corner. Sabbath is a sanctuary for those seeking intentional rest, relaxation, and holistic care in a serene space.

 

They primarily serve young professionals, busy parents, and wellness-focused individuals who crave time to unwind and recharge. Their offerings are enhanced through tiered memberships—Basic, Gold, Platinum, and VIP—each providing increasing levels of access, perks, and personalized services.

 

When Sabbath first approached us, they were aiming to:

  • Grow their online visibility
  • Increase bookings through social media
  • Build brand awareness in their community despite being located away from high-traffic areas

 

While their service quality and space were premium, they faced a common challenge: their location was off the main highway, making social media their primary driver of leads and bookings. However, their digital efforts weren’t converting consistently. They needed a strategic marketing partner to help translate their unique in-store experience into a compelling online presence—and that’s where we came in.

02. Challenges & Pain Points

Before partnering with Agora Data Driven agency, Sabbath Wellness Hub was facing a set of challenges that many service-based businesses encounter—high-quality offerings but low online visibility.

 

One of their biggest problems was dependence on social media as their main booking channel, without seeing the consistent results they needed. Their spa was located away from the main highway, making walk-in traffic almost nonexistent, so they relied heavily on digital platforms to reach new customers. However, their content lacked direction, and engagement remained low. They had tried posting and promotions, but these efforts didn’t lead to meaningful conversions or long-term growth. There was no cohesive brand storytelling, no targeted messaging, and no strategy guiding their campaigns.

 

The most frustrating part for the team at Sabbath was that they knew the quality of their services was exceptional, but they struggled to get the right people to notice. Despite investing time and effort into managing their pages, inquiries were inconsistent, and many potential customers were simply not finding them.

 

They needed a way to turn their physical space into a digital story, one that would capture attention, drive action, and build a community of loyal, returning members. That’s the challenge we set out to solve.

 

03. The Solution

To address Sabbath Wellness Hub’s visibility and lead generation challenges, our agency developed a comprehensive digital marketing strategy that focused on brand storytelling, consistent content, and community engagement.


What We Worked On:

  • Content Strategy & Social Media Management
    We crafted a content calendar tailored to Sabbath’s unique identity—balancing aesthetic visuals, educational wellness content, and membership promos designed to drive bookings.


  • Brand Messaging & Visual Direction
    We refined their tone of voice to reflect the brand’s calming, restful vibe and created a cohesive visual style to make their feed more recognizable and professional.


  • Targeted Ad Campaigns
    Our team launched geo-targeted Facebook and Instagram ads that focused on reaching potential clients within proximity—particularly those seeking massage and nail care services. These were optimized to lead users straight to the booking platform or inquiry messages.


  • Promotional Campaigns & Membership Pushes
    We supported their Basic, Gold, Platinum, and VIP membership tiers with clear, benefit-driven messaging and creative formats that highlighted exclusivity and value.


04. Results & Impact

From onboarding to execution, the process was highly collaborative. We began by listening—learning the heartbeat of the brand, understanding the customer journey, and identifying opportunities for growth. We made sure to align every creative and strategic move with Sabbath’s mission: “Embrace the gift of rest.” After implementing the strategy, Sabbath Wellness Hub experienced noticeable improvements within the first 4 to 6 weeks, with momentum continuing to build over the next few months.

 

Key Outcomes:

  • 100% increase in monthly social media inquiries within the first 6 weeks
  • 40% increase in actual bookings, driven by improved content and targeted ad campaigns
  • Over 200 new followers per month with significantly better engagement on both Reels and carousel posts
  • Growth in membership sign-ups, particularly for the Gold and Platinum tiers, as benefit-driven messaging helped communicate clear value to potential clients

 

The results translated into higher revenue, more efficient lead generation, and a more consistent booking flow, even with their location off the main road. For the team, this meant less time manually promoting, more time focusing on the in-store experience, and greater alignment with their long-term goal of becoming the go-to wellness destination in the area.